The Glod Water project was conceived to craft a unique position in the premium water market. The brand identity combines minimalist design principles with luxurious gold accents to convey the product's premium nature. The packaging design, logo creation, and marketing materials were developed to resonate with a high-end consumer base, looking for more than just hydration; they seek an indulgence that speaks to their lifestyle and values.
The average urban dwelling cyclist often finds themselves in a situation where they are too limited in space to have a dedicated commuting bike, and nearly all of the on market solutions are not designed for hardcore cyclists, lacking performance oriented design and details.